Boosting Furniture Sales with AdVonAI

This case study highlights AdVonAI's successful use of AI attribute enrichment to boost online furniture sales and visibility for top brands, resulting in a 50.6% increase in sales and improved product discoverability and retailer compliance.

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The Challenges

Product Visibility

With more people shopping for furniture online, it's getting harder for brands to get noticed. Not only that, but creating ways to reduce buyer anxiety and give shoppers in-store knowledge without the option to physically touch the product they’re shopping for is a big challenge. 

Sales Growth

These brands wanted to make the most of the growing online furniture market. In the next 6 years, the online furniture market is expected to grow by 4.6% annually. To secure a stake in that growth, the brands sought a strategy to beat out competitors and offset a slowing of their in-store sales. 

Demographic Shift

Each year, more consumers are digital natives. These buyers prefer shopping online, and it will only get more prevalent. These shoppers expect a higher level of detail within an easy-to-read format. If they don’t find the info they are looking for, they will keep looking. Brands need to adapt their online strategies to meet the needs of these tech-savvy customers and provide a smooth shopping experience.

Solution: AdVonAI

Instead of months to years of internal enrichment, we utilized our custom AI solution to optimize their catalogs of 30,000 products in a few weeks. With our human-driven AI models and brand input, we included all of the juicy tidbits customers want to know when buying furniture. From style to dimensions, we covered the bases to keep shoppers happy.

With each furniture brand desiring to maintain its voice and appeal to lifestyle, it’s important to scale in a way that maintains the core selling points and the language the brand prefers (while leveraging those hot-button KWs). And we did just that.


After using AdVon's AI, the brands saw a big improvement in how easy it was to find their products. Consumers searching with both broad and long-tail search terms routinely found their way to the enriched products over others. 

  • Total placements increased by 65%, meaning they showed up for more keywords where it counts.  
  • Of these placements, there was a 187% increase in the top 100 placements.
  • The average search rank improved by 31 positions, showing that all products were climbing in visibility. 

Retailer Compliance

Following retailer guidelines is important for online visibility and sales. Each retail has specific quality guidelines that must be met to surface higher organically, be eligible for paid ads, and show up in retailer promotions.

The enriched brands saw a significant increase in brand compliance based on this retailer’s requirements.

  • Overall, 96% of items in the entire catalog saw compliance improvement. 
  • Items that were over 90% compliant increased by over 2,000% (now that’s following guidelines)
  • For paid placements, over 2,300 new products were eligible (a 51% increase from pre-enrichment). 


The bottom line is the best indicator of success. Enriched attributes, while improving discoverability and retailer compliance, ultimately lead to a better user experience and greater willingness to buy. The success speaks for itself.

  • Within just 30 days, average daily sales saw a 50.6% increase. 
  • Within 60 days, the brands saw $9 million in additional revenue. 

Using AdVon's AI to enrich product attributes was a big win for the furniture brands. It made their products visible online and significantly increased sales. Being able to scale content changes allows products like furniture that are typically a brick-and-mortar sale, to move entire catalogs online with the same attention to detail a customer would experience in-store.

Interested in these results? We offer tailored AI solutions so you can compete and convert without compromise. 

 Book a demo today. 

What does this mean for the retailer? 

We know that when brands win, so does the retailer. Increased conversion puts money in everyone’s pocket. And since our AI follows each retailer’s unique guidelines, it creates a more concise and compliant catalog for the retailer.


Additional Revenue over 60 Days


of All Products saw an Increase in Retailer Compliance


Average Increase in Organic Ranking

Solutions Used

Product attributes are, by definition, the defining feature of products. When consumers are searching, they do so by attributes. Size, weight, durability, number of pieces, etc. These are what consumers use to find products, whether through organic search, or through filtering on an online retailer. AdVon uses AI and human-in-the-loop verification to make sure that all your data is utilized so that the most products meets the most purchasers.

Enhance visibility and searchability of category specific search. Lead high intent buyers into longtail opportunities that lead to the products they want, the first time. In years past it was often too time intensive and expensive to build campaigns with this level of detail. AdVon optimizes whole catalogs in days not weeks or years.

Optimizing category pages and individual product listings improves search engine rankings, making it easier for customers to discover products. Capture "new-to-brand" customers, as well as increasing repeat purchases with content reaches your target audience.

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