Attribute Enrichment
Product attributes are, by definition, the defining feature of products. When consumers are searching, they do so by attributes. Size, weight, durability, number of pieces, etc. These are what consumers use to find products, whether through organic search, or through filtering on an online retailer. AdVon uses AI and human-in-the-loop verification to make sure that all your data is utilized so that the most products meets the most purchasers.
Related Case Studies
AdVonAI: Crafting Success in the Arts & Crafts Market
In 2023, we enriched thousands of arts and crafts products with three goals in mind: to enhance overall sales, ensure retailer standard compliance, and improve product discovery in an industry fueled by the growing DIY culture and innovation.
Solutions Used:
Catalog Audit
Attribute Enrichment
Putting the Improvement (of Product Content) Into Home Improvement
Transforming over 113,021 home improvement products for one of the leading online retailers was a monumental task undertaken in months rather than years (queue the Home Depot theme song). But that's exactly what we achieved for top brands in the "DIY" and "Hardware and Tools" categories for the number one brick-and-mortar retailer in the U.S.A. Top brands were searching for a way to positively affect growth and maintain current sales figures as the market changes. As champions of DIY– it feels like outsourcing catalog needs is the exact opposite of what you stand for. But building a site strategy is like fixing your toilet with no experience. Sure, give it a try, but when the bathroom floods, you’ll have to call the plumber.
Solutions Used:
Attribute Enrichment
PDP Content Enhancement
Catalog Audit
Enhancing Tech Product Sales and Online Visibility with AdVonAI
Imagine transforming over 54,000 tech-related products for America's largest brick-and-mortar retailer in a matter of weeks. That’s what we did for some of the top 100 tech brands on this retailer. We used our tech (AdVonAI) to enrich their tech products at the next level in categories from cell phones to laptops.
Solutions Used:
Attribute Enrichment
Catalog Audit
PDP Content Enhancement